TITLE

CONJOINT ANALYSIS RELIABILITY: EMPIRICAL FINDINGS

AUTHOR(S)
Reibstein, David; Bateson, John E. G.; Boulding, William
PUB. DATE
June 1988
SOURCE
Marketing Science;Summer88, Vol. 7 Issue 3, p271
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper looks at the comparative reliability of different methodological variants of the conjoint analysis procedure. It differs from previous studies in that it looks at three methods of data collection (Full Profile, Trade-off Matrices, and Paired Comparison) and two levels of a key attribute (price) across five different product categories. In addition it tests these manipulations using two different reliability assessment procedures. The results show that most manipulations have a significant effect on the reliability scores and many interaction terms are significant. (Conjoint Analysis; Data Collection; Product Categories; Reliability Assessment)
ACCESSION #
4478894

 

Related Articles

  • Supermatrix-Analysis as a Method of Measuring Interdependent Relative Importance Weights in Customer Satisfaction Research. Huber, Frank; Fischer, Marc; Herrmann, Andreas // Advances in Consumer Research;2000, Vol. 27 Issue 1, p92 

    The importance of quality and customer satisfaction has dramatically accelerated over the past twenty years. Given the need to maintain high quality, practitioners and academics have devoted increasing effort on how to measure quality or customer satisfaction. Three popular methods that are...

  • CONJOINT RELIABILITY MEASURES. Wittink, Dick R.; Reibstein, David J.; Boulding, William; Bateson, John E. G.; Walsh, John W. // Marketing Science;Fall89, Vol. 8 Issue 4, p371 

    This article focuses on the problem of choosing a conjoint reliability measure by comparing alpha with correlation. Researchers David Reibstein et al. completed a comprehensive study of conjoint reliability for three data collection procedures. For each procedure, they studied the reliability...

  • Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks. Lusk, Jayson L.; Schroeder, Ted C. // American Journal of Agricultural Economics;May2004, Vol. 86 Issue 2, p467 

    This study compares hypothetical and nonhypothetical responses to choice experiment questions. We test for hypothetical bias in a choice experiment involving beef ribeye steaks with differing quality attributes. In general, hypothetical responses predicted higher probabilities of purchasing beef...

  • Revisiting "What's Wrong…" Gibson, Larry; Marder, Eric // Marketing Research;Winter2002, Vol. 14 Issue 4, p47 

    Presents a reply to a comment made on an article on conjoint analysis. Implications of the limited capacity of the conjoint analysis family of research methods; Argument for the use of conjoint analysis.

  • HIERARCHICAL MODEL TESTING IN CONJOINT ANALYSIS. Carroll, J. Douglas; Green, Paul E.; DeSarbo, Wayne S. // Advances in Consumer Research;1980, Vol. 7 Issue 1, p688 

    Increasingly, researchers are becoming interested in the relationship of part-worth functions, obtained from conjoint analysis, to other aspects of the respondents (e.g., their demographics, preferences for current brands, etc.). This paper describes a straight-forward procedure for determining...

  • NONISOMORPHISM, SHADOW FEATURES AND IMPUTED PREFERENCES. Holbrook, Morris B.; Moore, William L.; Dodgen, Gary N.; Havlena, William J. // Marketing Science;Summer85, Vol. 4 Issue 3, p215 

    Problems arise in generalizing research results based on artificial objects to the case of real products. The few previous investigations of this issue may have obtained inflated assessments of predictive validity by focusing unrealistically on stimuli with isomorphic features and perceptions....

  • How Much Does the Market Value an Improvement in a Product Attribute? Ofek, Elie; Srinivasan, V. // Marketing Science;Fall2002, Vol. 21 Issue 4, p398 

    A firm contemplating improvements to its product attributes would be interested in the dollar value the market attaches to any potential product modification. In this paper, we derive a measure of market value such that the comparison of the measure against the incremental unit cost of the...

  • Start your engines. Wind, Jerry // Marketing Research;Winter97, Vol. 9 Issue 4, p4 

    The article discusses the methods, issues, challenges, and scope of marketing research. Some of the methods mentioned includes statistics, mathematical psychology, econometrics, and development of methods such as conjoint analysis, diffusion modeling, multidimensional scaling, clustering,...

  • Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application. Toubia, Olivier; Hauser, John; Garcia, Rosanna // Marketing Science;Sep/Oct2007, Vol. 26 Issue 5, p596 

    Polyhedral methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics