The Snack King of China

Flannery, Russell
October 2009
Forbes Asia;10/19/2009, Vol. 5 Issue 16, p22
The article focuses on efforts made by Tsai Eng-Meng, Want Want China Holdings Ltd.'s chairman, in making his business a success. He came up with an idea for crackers made from rice flour after taking over his father's food business. With a two-thirds share, Want Want rice crackers has unrivaled in the China's rice cracker market. Sales rose by 42% in 2008. Tsai is planning to move his business into the beverage industry. According to him, the key to success is to focus on profitable goods.


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