Mixing Drinks

McCallum, Jan
October 2009
Forbes Asia;10/19/2009, Vol. 5 Issue 16, p16
The article focuses on the brewing company Foster's Group Ltd. in Australia. It is reportedly hoping to move into the international wine market. Its operating earnings for wine fell by 7.3% but rose 4.8% for beer as of June 30, 2009 showing a wide gap in performance between the beer and wine divisions. Chief executive office (CEO) Ian Johnston's stretegy for promoting wine sales is discussed.


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