Digital Media's Key to Success: Must-Read Content

September 2009
Nieman Reports;Fall2009, Vol. 63 Issue 3, p15
The article discusses the keys to a successful digital media content. Robert Scoble, a blogger, author and technologist, has cultivated a network of people to read his stories and tracks and engages them online, with the belief that the best content begins in the community. Meanwhile, Guy Kawasaki, a blogger and entrepreneur, believes that aggregation and context are key factors. As a blogger on topics of innovation, startups and technology, Kawasaki brings to his writings pulls from a variety of sources and ideas. On the other hand, Virginia Hefferman, a columnist for "Thew New York Times Magazine," believes that the best strategy for creating a must-read content is to look where others are not.


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