Blogs, Tweets, Social Media, and the News Business

September 2009
Nieman Reports;Fall2009, Vol. 63 Issue 3, p10
The article discusses the role of technology in journalism and the business of journalism. One question raised is whether the use of a given technology can generate money. It suggests that if the technology does not generate money the reasoning needs to be clear as to why that technology is being used. According to the article, strategies must be developed for each platform that links users to news organizations in order to measure performance and maximize the return on investment. The article weighs the benefits and drawbacks of the presence of social media in the news business.


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