Kannan, P. K.; Wright, Gordon P.
September 1991
Marketing Science;Fall91, Vol. 10 Issue 4, p338
Academic Journal
A recent paper by Novak and Stangor (Marketing Science, Winter 1987) on testing competitive market structures involves testing a two-sided hypothesis to determine the nature of the competitive market structure. In this paper we provide an improvement to the Novak and Stangor procedure by considering a one-sided multivariate hypothesis and suggest methods for testing such hypotheses.


Related Articles

  • HYPOTHESES ABOUT THE SOURCES OF THE COMPETITIVE ADVANTAGE OF A FIRM. Čater, TomaŽ // Enterprise in Transition: International Conference Proceedings: ;2001, p558 

    The article offers information on the four hypothetical analysis of the potential sources of competitive advantage of a firm. The analysis of the hypothesis: industrial organization, resource-based, capability-based, and knowledge-based is based on the scientific methods of description,...

  • Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-escalation. Gimeno, Javier; Woo, Carolyn Y. // Organization Science;May/Jun96, Vol. 7 Issue 3, p322 

    The effect of intra-industry heterogeneity on hypercompetitive escalation and de-escalation in a multimarket environment is examined. The authors study two critical dimensions of intra-industry heterogeneity: strategic similarity, which captures similarity in competitive orientation, and...

  • Radio Programming Diversity in the Era of Consolidation. Chambers, Todd // Journal of Radio Studies;Jun2003, Vol. 10 Issue 1, p33 

    Addresses the issue of market structure in the radio industry. Relationship between the degree of competition and the amount of radio programming diversity; History of radio programming; Correlation between market structure and radio programs.

  • AN HISTORICAL EVALUATION OF CHAMBERLIN'S THEORY OF MONOPOLISTIC COMPETITION AND ITS RELATIONSHIP.... Barr, Jennifer; Dubas, Khalid M. // AMA Winter Educators' Conference Proceedings;1994, Vol. 5, p256 

    Evaluates the theory of Chamberlin on monopolistic competition and relationship to marketing management. Descriptions on the economic theory and price competitions; Dominance in the market structure by firms; Creation of market and building customer loyalty for brands; Relation between division...

  • What collusion? Unilateral market power as a catalyst for countercyclical markups. Wilson, Bart // Experimental Economics;Sep1998, Vol. 1 Issue 2, p133 

    This paper presents and tests a simple model of competitive and unilateral market power regimes that yields countercyclical markups. Following a decrease in demand in the short run, capacity-constrained firms may have a strong incentive not to lower their prices to the new competitive price....

  • Expectations About Change in Market Structure and Natural Resource Extraction. Rötheli, Tobias F. // Journal of Economics;1995, Vol. 62 Issue 2, p203 

    This article investigates how the extraction path for an exhaustible resource is altered when there is a chance of the market form changing in the future. Under perfect competition the possibility of the market being cartelized induces producers to choose a more conservationist extraction...

  • HOW MANY VENDORS DOES IT TAKE TO SCREW DOWN A PRICE? A PRIMER ON COMPETITION. Keisler, Jeffrey M.; Buehring, William A. // Journal of Public Procurement;2005, Vol. 5 Issue 3, p291 

    When creating a private market to provide a public good, government agencies can influence the market's competitive characteristics. Markets have predictable, often counter-intuitive, behaviors. Attempts to foster competition can increase or decrease costs, depending on the specific details of...

  • A Note on Market Structure Measures and the Characteristics of Markets That They 'Measure'. White, Alice P. // Southern Economic Journal;Oct82, Vol. 49 Issue 2, p542 

    Examines the effects of market structure on market shares in the banking industry. Discussion on the competitive conduct of a market; Correlation between firm size and market competitiveness; Theories on market structure measurement.

  • Efficient Structure versus Market Power: Theories and Empirical Evidence. Mensi, Sami; Zouari, Abderrazak // International Journal of Economics & Finance;Nov2010, Vol. 2 Issue 4, p151 

    In this paper, we investigate the market structure-performance relationship within the Tunisian banking system during the period 1990-2005. We attempt to distinguish between two theories, namely the Efficient Structure Theory and Market Power Theory. Using the Data Envelopment Analysis Method,...


Read the Article


Sign out of this library

Other Topics