TITLE

A Case Study of a Sustainable Tourism Project in Southern Appalachia: Collaboration Is Key

AUTHOR(S)
Deale, Cynthia S.
PUB. DATE
June 2009
SOURCE
Journal of Community Engagement & Scholarship;Jun2009, Vol. 2 Issue 1, p61
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on the result of the study conducted to determine the sustainability of tourism project with the aid of collaboration in Southern Appalachia. The study was completed by 46 undergraduate college students who are involved in courses in tourism planning and marketing in cooperation with the community and an instructor. It concludes that, in cooperation with the community partner and instructor, inexperienced undergraduate student can plan, market and conduct a successful festival. It also notes that instructor should serve as facilitator for the students to feel that they are well-supported throughout the entire project.
ACCESSION #
44774543

 

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