'Social' Workers

October 2009
Best's Review;Oct2009, Vol. 110 Issue 6, p75
Trade Publication
The article focuses on the significance of social networking sites to USAA Group's marketing strategy in San Antonio, Texas. According to John Hancock of USAA, social media markets have allowed the company to be a conversational firm. Social media teams are responsible for tracking conversations and issues about the company's products and services.


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