TITLE

'Social' Workers

PUB. DATE
October 2009
SOURCE
Best's Review;Oct2009, Vol. 110 Issue 6, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of social networking sites to USAA Group's marketing strategy in San Antonio, Texas. According to John Hancock of USAA, social media markets have allowed the company to be a conversational firm. Social media teams are responsible for tracking conversations and issues about the company's products and services.
ACCESSION #
44773392

 

Related Articles

  • Major UK brands poised to join Google+. Shearman, Sarah // Marketing (00253650);11/9/2011, p3 

    The article reports that British brand partners including Burberry Ltd., MailOnline, O2, and Mumsnet.com have launched pages on Google Inc.'s social networking site, Google+, in 2011.

  • Wedding Photographer Jayd Gardina Goes Viral with Facebook Marketing. CHARSKI, MINDY // Photo District News;Jan2012, Vol. 32 Issue 1, p72 

    The article offers information on marketing strategy of wedding photographer Jayd Gardina, who used online social networking site Facebook for marketing.

  • ...and concentrate on social media's strategic strengths. McKenna, Caragh // Marketing Week;10/13/2011, Vol. 34 Issue 41, p14 

    A letter to the editor is presented in response to the article on the use of Facebook Inc.'s and social media pages as digital marketing tool, published in the September 2011 issue.

  • Social networks set for two-tier future. Pearse, Justin // New Media Age;1/24/2008, p14 

    The author reflects on the implication of the opening of an office by social networking site LinkedIn in London, England. The author thinks that such move hints at a shift in the social networking market in the region. Kevin Eyres, from travel comparison site, SideStep will head the British...

  • When brands get personal. Joe, Ryan // Direct Marketing News;Jun2012, Vol. 34 Issue 6, p3 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the use of social networks to drive sales, the move of health insurance firms to reach out to consumers directly, and the marketing initiative to build relationships with clients.

  • Use Facebook as a business tool.  // Administrative Professional Today;Jul2011, Vol. 37 Issue 7, p5 

    The article offers tips on use the online social network website Facebook as a business tool.

  • Letters to the Editor. Sanghavi, Siddhit; Janowski, Ben // IDEX Magazine;Oct2013, Issue 282, p28 

    A letter to the editor and a reply are presented in response to the article regarding the strategy of using social media among diamond jewelry businesses.

  • DIGITAL: Social media sites drum up more new business.  // Lawyer (Online Edition);6/16/2011, p9 

    The article reports on the findings of office solutions firm Regus PLC that the number of companies in Great Britain that are using online social networking sites such as Facebook and Twitter to market their products has increased by eight percent in 2010.

  • The Secret Marketer.  // Marketing Week;4/4/2013, p15 

    The author describes a discussion at the 2013 Market Research Society Annual Conference in London, England about the importance of online social media networks in brand marketing, arguing that marketers should also invest in advertising in other types of media.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics