October 2009
Best's Review;Oct2009, Vol. 110 Issue 6, p22
Trade Publication
The article reports on the sponsorship of Farmers Insurance Group of Cos. to the Los Angeles Sparks, a women's basketball team in California. The logo of the company will be exposed on the front of the Sparks' jerseys to have significant visibility. According to Kevin Kelso, chief marketing officer of Farmers, the company is excited to make the partnership with one of the premiere dealerships.


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