TITLE

Ways to Create a Successful Ad Campaign

AUTHOR(S)
Gibson, Mark
PUB. DATE
October 2009
SOURCE
Best's Review;Oct2009, Vol. 110 Issue 6, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on how to make a successful advertising campaign. It suggests that business owners should explore the ways that consumers can set emotional connections to the message before loading the advertising message. It recommends that business owners should assure to resonate with the main targets so that the executions do not lose salience. It advises to stick to what the brand really is because the public is too intelligent to be fooled.
ACCESSION #
44773353

 

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