Branding Experts Weigh Makeover of AIG's Name

Chordas, Lori
October 2009
Best's Review;Oct2009, Vol. 110 Issue 6, p10
Trade Publication
The article presents perspectives from branding experts on the makeover of the American International Group Inc. (AIG) brand in the U.S. According to branding expert Nick Nicholas of Las Vegas Public Relations (LVPR) stated that the AIG should recreate themselves and think if they had to make a new name that talks about the positives of what the company will do. Author Liz Goodgold believe that AIG has no option but to reorganize under a new name.


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