Making the business case for coaching

Hill, Andrew
September 2009
People Management;9/10/2009, Vol. 15 Issue 19, p37
The article discusses how to assess the value of coaching in a business. It notes that coaching plays an important role in situations such as the difficulty in handling change, absence of team work and poor interpersonal relationships. It suggests the involvement of business leaders where they will agree on the business objectives and key behaviors to make the coaching program succeed. It points out that coaching is a long-term measure to realize a return on investment and should be designed as a long-term people development tool.


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