TITLE

MARKET INCUMBENCY AND TECHNOLOGICAL INERTIA

AUTHOR(S)
Ghemawat, Pankaj
PUB. DATE
March 1991
SOURCE
Marketing Science;Spring91, Vol. 10 Issue 2, p161
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.
ACCESSION #
4476496

 

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