Yellow Fever

Marino, Jonathan
October 2009
Mergers & Acquisitions Report;10/19/2009, Vol. 22 Issue 42, p16
The article reports on the weakening market for yellow pages. The yellow page business, particularly its hard-copy form, has been affected by the increasing popularity of smartphones, iPhones and other devices capable of accessing the same information it provides. RH Donnelley which has many directories assets has filed for bankruptcy


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