TITLE

There's a glimpse of blue sky on the economic horizon

AUTHOR(S)
Steinberg, Brian
PUB. DATE
October 2009
SOURCE
Advertising Age;10/19/2009, Vol. 80 Issue 35, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses economic and business forecasting relevant to advertising agency finance. The research firm ZenithOptimedia forecast that worldwide advertising spending will increase by 0.5 percent in 2010 following a sharp decline in 2009. Retail store chain Gap announced it would increase its marketing spending by 28 percent in 2010.
ACCESSION #
44760208

 

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