There's a glimpse of blue sky on the economic horizon

Steinberg, Brian
October 2009
Advertising Age;10/19/2009, Vol. 80 Issue 35, p1
Trade Publication
The article discusses economic and business forecasting relevant to advertising agency finance. The research firm ZenithOptimedia forecast that worldwide advertising spending will increase by 0.5 percent in 2010 following a sharp decline in 2009. Retail store chain Gap announced it would increase its marketing spending by 28 percent in 2010.


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