TITLE

Anthropologie mailer shows retailer's capacity to surprise and delight

AUTHOR(S)
Draughn, Nancy
PUB. DATE
July 2009
SOURCE
DM News;7/13/2009, p22
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The article features the mailing products of Anthropologie Inc. in the U.S. The author describes the product as having the capacity to surprise and delight customers. She emphasizes that the company knows its customers, and what they like. She further suggested that marketers should know how to recognize their customers inorder to build a long time brand loyalty.
ACCESSION #
44751183

 

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