TITLE

Unscrupulous, yes. But are consumers fooled?

AUTHOR(S)
Fox, Linda
PUB. DATE
September 2009
SOURCE
Travel Weekly (UK);9/25/2009, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the online brand hijacking which has increased sharply in 2009. It is stated that the decision of Google Inc. to relax its trademark policy on keywords last spring, combined with the economic climate, have created a free-for-all in online marketing. It is reported that the online travel agencies (OTAs), and online bed and flight aggregators have benefited the most from the hijacking as they have a better understanding of how the technology works.
ACCESSION #
44747725

 

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