TITLE

A NOTE ON OPTIMAL STRATEGIC PRICING OF TECHNOLOGICAL INNOVATIONS

AUTHOR(S)
Bass, Frank M.; Bultez, Alain V.
PUB. DATE
September 1982
SOURCE
Marketing Science;Fall82, Vol. 1 Issue 4, p371
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The experience curve phenomenon of falling marginal costs associated with accumulated output or production experience has given rise to dynamic pricing models. Optimal pricing policies will depend upon the nature of the dynamic demand and cost functions. In this note we shall show that the demand function employed by Bass (1980) when taken m conjunction with the experience curve cost function leads to a multiperiod pricing strategy which is always less than the myopically optimal price. Further, we present a dynamic programming algorithm for the multiperiod strategy in which we have explored the effects on discounted profits of myopic pricing versus multiperiod pricing. The results of this comparison may, to some, be somewhat surprising and may have managerial significance. (Pricing-Technological Innovations; Diffusion, Experience Curve)
ACCESSION #
4473590

 

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