Morrison, Donald G.; Chen, Richard D. H.; Karpis, Sandra L.; Britney, Kathryn E. A.
March 1982
Marketing Science;Spring82, Vol. 1 Issue 2, p123
Academic Journal
A two state Markov chain model is used to describe and forecast the over time behavior of the best retail customers at Merrill Lynch. This model has 4 behaviorally meaningful parameters which capture the effect of recently being a prime customer, the differing average commissions generated across customers and the exiting of some of these customers from the Merrill Lynch system. This model helps management to understand the dynamics of the prime customers' behavior. In particular, the forecasts generated by the model allow for better analyses of possible strategies for providing special services for these very good customers. The model which was developed with 1976-1979 data is validated against the actual 1980 behavior of Merrill Lynch customers.


Related Articles

  • LaSalle and Merrill Lynch join quest for German retail.  // EuroProperty;2005, p5 

    The article reports that LaSalle Investment Management Inc. (LIM) and Merrill Lynch & Co Inc. have formed a joint venture to buy German retail. LIM has formed the LaSalle German Retail Venture with British Columbia Investment Management Corp. Meanwhile, Merrill Lynch and British investor Prime...

  • Merrill Rumored to Be Mulling Retail Reorganization. Chapelle, Tony // On Wall Street;Jun2000, Vol. 10 Issue 6, p17 

    Speculates on the plan of Merrill Lynch to restructure its retail management system. Implication of such move; Information on E. Stanley O'Neal, president of the private client group at Merrill; Changes made by Merrill at its payment schedule for brokers.

  • Merrill trimming. Harrington, John // Crain's New York Business;1/9/95, Vol. 11 Issue 2, p22 

    Focuses upon the reasons for staff reductions at Merrill Lynch & Company.

  • In search of synergy, Merrill Lynch bolsters links between divisions. Tunick, Britt // Bond Buyer;08/08/97, Vol. 321 Issue 30205, p1 

    Reports on the steps taken by Merrill Lynch & Co. to boost the links between its public finance and international capital markets businesses. Benefits of synergy; Growth potential of the international arena; Rankings in California and nationwide for bond issuances.

  • Merrill Accused of Copyright Infringement. Marer, Eva // On Wall Street;Nov99, Vol. 9 Issue 11, p18 

    Offers a look on the demand of the Institute of Management Accountants (IMA) for Merrill Lynch to cease and desist using the certified financial manager (CFM) designations. Concern of some members of IMA; Information on IMA; Details of CFM.

  • Merrill Lynch Reaches Beyond J. Walter Thompson. van der Pool, Lisa; McMains, Andrew // Adweek Eastern Edition;12/16/2002, Vol. 43 Issue 50, p2 

    Reports that Dedham, Massachusetts-based independent shop Boathouse has given a multi-million dollar national television advertisement assignment for financial management and advisory company Merrill Lynch & Co. Inc.'s Global Private Client brand. Group of investors targeted by the company.

  • High yield report.  // High Yield Report;01/19/98, Vol. 9 Issue 3, p4 

    Presents statistical information on the high yield market in the United States over the 10-year Treasury according to the reports of Merrill Lynch company. Total returns; Basis points of the Merrill Lynch High Yield Master Index; Classification of the indexes; Comparison of October, 1997...

  • Low-cost Merrill account luring small businesses. Hensley, Scott // American Banker;3/4/1996, Vol. 161 Issue 42, p6 

    Reports on Merrill Lynch & Company's cash management account that is attracting small businesses in the United States. Features of the account; Effect on bankers.

  • People.  // American Banker;4/12/2002, Vol. 167 Issue 70, p3 

    Reports on internal management updates of Merrill Lynch & Co. in New York City. Speculation on retirement of Merrill head David Komansky on the firm; Plans of group executives loyal to Komansky on leaving; Concern of Merrill President E. Stanley O'Neal on company profit performances of the company.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics