Meyer, Robert J.
January 1982
Marketing Science;Winter82, Vol. 1 Issue 1, p93
Academic Journal
An algebraic model of the consumer information search process is described. The model is one which seeks to describe the nature of decision making during search, including how consumers form expectations with respect to sets of potential choice alternatives, decide which alternatives to "focus in on" during the search, and update expectations in light of gathered information. A series of experiments are then reported in which several aspects of the model are tested empirically. Results uniformly support the predictions of the model. A discussion of the implications of the research for work in information search behavior is provided.


Related Articles

  • Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal. Yi Zhang; Jikyeong Kang // Advances in Consumer Research;2008, Vol. 35, p928 

    This research aims to understand consumers' decision-making process under brand extension strategy which might work as signals in the marketplace. The proposed model utilises a consideration set theory working as the core element of the decision-making process in providing a better understanding...

  • Influences on Consumer Use of Word-of-Mouth Recommendation Sources. Duhan, Dale F.; Johnson, Scott D.; Wilcox, James B.; Harrel, Gilbert D. // Journal of the Academy of Marketing Science;Fall97, Vol. 25 Issue 4, p283 

    This article reports the development and testing of a theoretical model of the initial stages of recommendation-based decision making by consumers. Although consumers use a variety of recommendation sources, they have different motivations for the use of different sources. The model focuses on...

  • EFFECTS OF SUSTAINABILITY LABELING AND CONSUMERS' RESPONSE ON CLOTHING: A PILOT STUDY. Thyroff, Anastasia; Newman, Christopher; Yoon-Na Cho; Creyer, Amy // AMA Marketing & Public Policy Academic Conference Proceedings;2011, Vol. 21, p52 

    The article discusses a pilot study which investigated the importance of certain attributes in consumers' purchases of a clothing item. The study determined if environmental behaviors, environmental attitudes and consumer motivation play a role in consumers' preference in clothing. It also...

  • The Information Overload. Malhotra, Naresh K.; Jain, Arun K.; Lagakos, Stephen W. // Journal of Marketing;Spring82, Vol. 46 Issue 2, p27 

    This paper reviews the information overload controversy and presents a methodology for investigating the effects of information load on consumer decision making performance. The proposed framework enables the statistical testing of specific hypotheses and can incorporate several extensions and...

  • Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions. Perry, Michael; Hamm, B. Curtis // Journal of Marketing Research (JMR);Aug1969, Vol. 6 Issue 3, p351 

    The socioeconomic evaluation of products by consumers generates information search. This article reports a study that investigates the relationship between the importance of personal influence as an information source and degree of risk in 25 purchase decisions.

  • Modeling Choice Among Assortments. Kahn, Barbara E.; Lehmann, Donald R. // Journal of Retailing;Fall91, Vol. 67 Issue 3, p274 

    In this paper we propose a model for describing consumer decision making among assortments or menus of options from which a single option will be chosen at a later time. Central to the derivation of the model is an assumption that consumers are uncertain about their future preferences. The model...

  • PURCHASE DECISION. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p135 

    A definition of purchase decision is presented. It refers to the fourth step in the consumer decision-making process. Other steps in this process include problem recognition, information search and the evaluation of alternatives. Several reasons for shifting away from the evaluation process are...

  • INDIVIDUAL SEARCH STRATEGIES IN NEW AUTOMOBILE PURCHASES. Fure, David H.; Punj, Girish N.; Stewart, David W. // Advances in Consumer Research;1982, Vol. 9 Issue 1, p379 

    The research identified typologies of external information search strategies employed by purchasers of new automobiles. Cluster analysis was used to isolate five distinct search strategies, which were related to routinized response, limited problem solving, and extensive problem solving decision...

  • Anticipated and Experienced Emotions in Consumer Choice. Wertenbroch, Klaus // Advances in Consumer Research;2000, Vol. 27 Issue 1, p186 

    The article presents a section of abstracts of papers related to emotions in consumer choice, including "The Role of Anticipated Emotions in Decision Making," by Barbara Mellers; "Coping with Bad Choices: Attribute Value and Emotional Tradeoff Difficulty," by Mary Frances Luce, James R. Bettman,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics