the retailer's ADVANTAGE

September 2009
SGB;Sep/Oct2009, Vol. 42 Issue 6, p52
Trade Publication
The article offers tips, hints and strategies to generate traffic, create interest and buzz and generate sales of sporting goods. It is suggested that the best merchandising encourages a customer to fall in love with the shop and think that the represented product mix is the best ever. For selling it is advised to research through conversation for customer's needs and expectations, and move the conversation to use categories.


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