TITLE

SUITING UP FOR SALES

AUTHOR(S)
Bouchard, Nancy Prichard
PUB. DATE
September 2009
SOURCE
SGB;Sep/Oct2009, Vol. 42 Issue 6, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the effect of media coverage and scandals on swimsuit sales in the U.S. The recent controversy surrounding the remarkable number of records set at the Rome World Championships has also attracted attention to swimming. With all research indicating that suits like Arena's X-Glide and Speedo's LZR contribute to enhanced swimming performances, FINA, swimming's international governing body, has announced that newly-popular polyurethane bodysuits will be banned next year.
ACCESSION #
44717444

 

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