where AMERICA shops

September 2009
SGB;Sep/Oct2009, Vol. 42 Issue 6, p26
Trade Publication
The article focuses on the 2009 "Where America Shops" report, developed by The SportsOneSource Group. The group measures the factors that influence where consumers shop and what drives them to buy when it comes to sporting goods products. In the 2009 survey, 79% of respondents said that Price was extremely important when deciding whether to visit or shop at a particular retail store.


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