IS the overall emphasis by retailers to reduce inventories and SKUs healthy or unhealthy for business?

September 2009
SGB;Sep/Oct2009, Vol. 42 Issue 6, p18
Trade Publication
The article presents views of various experts from the sporting goods industry on steps taken by retailers in the U.S. of cutting back inventories or trimming SKUs to weather the downturn. Bob Puccini, President of Mizuno USA, said al things in moderation is right. Marshall Merriam, Product Manager of Footwear at Eastern Mountain Sports, says consumer became very panicked and quite consuming by unprecedented percentages in the last 18 months.


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