TITLE

USAIN BOLT'S: EXPLOITS BOOST PUMA

PUB. DATE
September 2009
SOURCE
SGB;Sep/Oct2009, Vol. 42 Issue 6, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the boost in the sales of Puma by the performance of athlete Usain Bolt. Puma has sponsored running's new star since he was 16. Bolt, now 23, broke world records in both the 200 and 100 meters. Jochen Zeitz, chief executive officer (CEO) of Puma, said through the enormous brand visibility, that has an estimated media value of several hundreds of millions of U.S. dollars, Puma clearly strengthened and further expanded its position as one of the leading running brands.
ACCESSION #
44717434

 

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