TITLE

Looking Up

AUTHOR(S)
Bachman, Katy
PUB. DATE
September 2009
SOURCE
Brandweek;9/28/2009, Vol. 50 Issue 34, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a decrease in advertising spending on out of home advertising which was seen in the United States in 2009. A discussion of predictions from marketing analysts which suggest that advertising spending on out of home advertising will remain low or increase slightly in 2010 is presented. The different varieties of out of home advertising are discussed.
ACCESSION #
44716324

 

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