Looking Up

Bachman, Katy
September 2009
Brandweek;9/28/2009, Vol. 50 Issue 34, p16
Trade Publication
The article reports on a decrease in advertising spending on out of home advertising which was seen in the United States in 2009. A discussion of predictions from marketing analysts which suggest that advertising spending on out of home advertising will remain low or increase slightly in 2010 is presented. The different varieties of out of home advertising are discussed.


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