Herzberg, Frederick
April 1965
ILR Review;Apr65, Vol. 18 Issue 3, p364
Academic Journal
The article discusses the theory of motivation in different countries. An explanation which would account for this seeming relationship between economic success and the increased presence of social scientists in industry is encompassed by a theory of motivation set forth by scientist Abraham Maslow. He has proposed a theory of human motivation which suggests the following set of needs which he lists in a hierarchical order, physiological needs, safety needs, the need for belongingness and love, the need for esteem and at the apex of human requirements, the need for self-actualization. He has further concluded that, once a lower order need is satisfied, it will no longer act as a motivator of behavior. Industry in a modern industrialized country is faced with a work force with ever increasing hygiene needs and also by a work force with an accentuated set of motivator needs. The combination of these two heightens the problems to which the behavioral sciences are supposedly directed. Organizations which seek to control the life of man prefer the "Adam" definition of man's nature. To control and motivate out of fear of loss is more useful and convenient to industry than to motivate on the basis of self-fulfillment.


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