TITLE

Recompensa a tus clientes

AUTHOR(S)
JANTSCH, JOHN; DEL RIO, ALEJANDRO SANTILLÁN
PUB. DATE
September 2009
SOURCE
Entrepreneur Mexico;sep2009, Vol. 17 Issue 9, p96
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
44680180

 

Related Articles

  • Seven quick ways to stimulate sales, revenue. Zamora, René // Wenatchee Business Journal;Sep2004, Vol. 18 Issue 9, pC8 

    Presents ways to stimulate sales and revenue. Gift voucher; Market research survey; Offering a flat percentage discount; Package deal; Bonus offer; Out of hours sale; Offering an advice for customers on how to use the products.

  • Customer bonus programs aren't scoring big points. Reed, Robert // Crain's Chicago Business;07/12/99, Vol. 22 Issue 28, p11 

    Comments on the need for businesses to replace marketing bonuses with more efficient customer services. Frustration experienced by many consumers due to the hidden policies that accompany bonus programs; Competitive advantages of improving services.

  • Sainsbury's to award staff bonus solely on service & availability. Brooks, Beth // Grocer;5/17/2014, p62 

    The article reports the move by supermarket chain Sainsbury's as of mid-May 2014 to revise its annual bonus scheme in Great Britain to place greater focus on in-store customer service and availability.

  • Morrisons to reward staff based on service. Hegarty, Ronan // Grocer;4/25/2015, Vol. 238 Issue 8202, p6 

    The article reports that British supermarket chain Morrisons has relaunched its staff bonus scheme aimed at rewarding employees for better customer service.

  • Bonuses Should Be Tied to Customer Value, Not Sales Targets. Connelly, Deirdre // Harvard Business Review Digital Articles;4/16/2014, p2 

    The author suggests that bonus pay should be linked to customer value and not sales targets based on her experiences with pharmaceutical company GlaxoSmithKline which rewards sales representatives for their patient focus and understanding of their customers.

  • Showing that '% Off' Always Beats '% More': Using Salient Standard Rates to Improve Consumer Evaluation of Marketing Offers Framed in Terms of Percentage Changes in Cost vs. Benefit. Mohan, Bhavya; Chandon, Pierre; Riis, Jason // INSEAD Working Papers Collection;2014, Issue 52, preceding p2 

    Marketing offers that are framed as a "percentage change" in consumer cost vs. benefit can have highly non-linear impacts in terms of actual value for consumers. Even though two offers might appear identical, we show that consumers are better off choosing the offer framed as a percentage cost...

  • Future unveils bonus. Huxley, Lucy // Travel Trade Gazette UK & Ireland;1/12/2004, Issue 2596, p13 

    Reports on the bonus offered by Future Travel per booking in Great Britain. Launch of the incentive to encourage staff to work between Christmas and New Year; Order on the staff to offer discounts; Plans to continue to initiative if it succeeded in producing more bookings.

  • Personal Income Up 0.2%; Core PCE Climbs 0.1%.  // Bond Buyer;6/2/2008, Vol. 364 Issue 32890, p6 

    The article reports on the increase of personal income in the U.S. as of April 2008. It posted an increase of 0.2% in personal consumption expenditures. Core prices increased 0.1% for a 2.1% gain over the year. The data confirm the possibility of a dip in second-quarter growth. In the first...

  • A windfall of CASH? Schimming-Chase, Afra // Sister Namibia;Dec2011, Vol. 23 Issue 3, p40 

    The article offers tips on the best use of the bonus in order to enjoy a prosperous start of the year. Regular expenses that are covered by salary are presented to highlight that bonus is over and above regular salary. Basic tips are discussed including choosing to spend the bonus responsibly,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics