TITLE

Promoción de película

PUB. DATE
September 2009
SOURCE
Entrepreneur Mexico;sep2009, Vol. 17 Issue 9, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
44680147

 

Related Articles

  • When People Pay Attention to Video Ads and Why. Teixeira, Thales S. // Harvard Business Review Digital Articles;10/14/2015, p2 

    The article presents guidelines on how marketers can encourage consumers to pay attention to different types of video advertisements which include cinema, television and peer-to-peer sharing.

  • National, Regional Ads Help Cinema Get a Win. Bachman, Katy // MediaWeek;6/7/2010, Vol. 20 Issue 23, p29 

    The article reports that overall revenue from advertising in motion picture theaters increased by two percent in 2009 to $284.1 million, according to research conducted by the trade association Cinema Advertising Council.

  • Twice as Nice. Pande, Shamni // Business Today;6/27/2010, Vol. 19 Issue 13, p28 

    The article reports the double advertising revenues in cinema through multiplexes that reach 40% of the cinema advertising market, according to Interactive Television in India.

  • AdFuser from Arts Alliance Media.  // Cinema Technology;Dec2014, Vol. 27 Issue 4, p12 

    The article evaluates the digital cinema advertising software AdFuser from Arts Alliance Media (AAM).

  • Move to digital ads at cinemas.  // Media Week;9/15/2009, Issue 1225, p4 

    The article reports that cinema advertising contractor Pearl & Dean will be moving to digital advertising for all its digital screens within four to nine months. The company's 73 out of 350 digital screens will feature the GAP Digital package, including Vue, Showcase, Apollo, and Curzon cinemas....

  • Cinema gives most talkability about ads. Johnson, Branwell // Marketing Week;3/26/2009, Vol. 32 Issue 13, p66 

    The article focuses on the findings of the latest TNS Inc.'s study for the Cinema Advertising Association, which state that cinema offers the greatest 'talkability' about advertising. The third annual Film Audience Measurement and Evaluation (FAME) study, reveals that 46% of the respondents...

  • What's New at the Pre-Show.  // Film Journal International;Oct2009, Vol. 112 Issue 10, p37 

    An interview with cinema-advertising executives about their efforts to improve the quality of pre-show programs in the cinema is presented. Cliff Marks of National CineMedia (NCM) describes their typical pre-show and its content. He says that their entertainment content has been very successful,...

  • Cinema Sorta Vérité. Nudd, Tim // Adweek;6/20/2011, Vol. 52 Issue 24, p17 

    The article discusses a theater commercial created for the French telecommunication company Orange by the advertising agency Publicis Conseil. The commercial's mimicking of a conventional film trailer to advertise a motion picture ticket discount offered by the company is considered, including...

  • THE ENGAGEMENT MEDIUM.  // NZ Marketing Magazine;Nov/Dec2012, p44 

    The article focuses on opportunities that cinema plays in the strategy of advertisers to engage their audiences. It discusses findings of research from Australia Online Research on the impact of cinema advertising on cinema audiences compared to same advertising with television audiences. It...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics