TITLE

Carriers Perform Balancing Act

AUTHOR(S)
McCall, Margo
PUB. DATE
May 2001
SOURCE
Wireless Week;05/14/2001, Vol. 7 Issue 20, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the amount spent by wireless communication system providers in the United States to attract subscribers to its services. Average amount spent by wireless providers to attract customers; Need for wireless providers to balance their expenditures in attracting subscribers and their revenues from the subscriber; Expectations of AT&T Wireless on its prepaid debit card.
ACCESSION #
4464588

 

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