Europe faults alcohol marketers for binge drinking; U.K. proposes $286M ad ban

Hall, Emma
October 2009
Advertising Age;10/12/2009, Vol. 80 Issue 34, p6
Trade Publication
This article discusses a British Medical Association report that recommends a complete ban on all alcohol advertising and sponsorship in Great Britain in response to an increase in binge drinking. Advertising agencies believe that they are being made scapegoats for a social problem and that such a ban would cause severe financial problems for the advertising industry. France has had a ban on such advertising for a long time, but binge drinking is increasing there also.


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