TITLE

Self-Service Technologies: What Do Customer's Expect?

AUTHOR(S)
Bitner, Mary Jo
PUB. DATE
March 2001
SOURCE
Marketing Management;Spring2001, Vol. 10 Issue 1, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on customer satisfaction with self-service technologies (SST). Customer expectations on the technology; Services preferred by users of SST; Problems encountered by SST users.
ACCESSION #
4461330

 

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