TITLE

The Democratization of Data

AUTHOR(S)
Crosby, Lawrence A.; Johnson, Sheree L.
PUB. DATE
March 2001
SOURCE
Marketing Management;Spring2001, Vol. 10 Issue 1, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on building effective customer relationship management strategies through the democratization of customer data or the utilization of market research data. Concerns of marketing research users; Technical issues concerning the democratization of data; General interpretation problems traced to the user's lack of a behavioral science perspective.
ACCESSION #
4461324

 

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