TITLE

The Customer-Value Gap

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
March 2001
SOURCE
Marketing Management;Spring2001, Vol. 10 Issue 1, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports on the disconnect between the Web-based resources devoted to providing value to customers and the return on these investments in the form of value captured from customers. Percentage of customers who have experience with Web sites that let them design and configure products; Percentage of users who use the Internet mostly for purchases; Factors that influenced the customer-value gap.
ACCESSION #
4461319

 

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