Play 'hardball' with media, says PR ace

September 2009
Community Care;9/24/2009, Issue 1788, p7
The article reports that Terry Brownbill, a public relations consultant hired by Birmingham Council to turn around perceptions of social work, has emphasised the importance of playing hardball in councils' dealings with the media. The council brought in Brownbill, who used to report for "The Sun," after coming under fire over the death of seven-year-old Khyra Ishaq in May 2008. The authority was also rated as inadequate for safeguarding by the Ofsted last year.


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