TITLE

Customer Experience on the Web

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
December 2000
SOURCE
Marketing Management;Winter2000, Vol. 9 Issue 4, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Compares the difference of customers' experience on the Web and from traditional offline purchase. Challenges faced in Internet marketing; Price difference of online and offline selling; Key elements that are lacking on Web purchasing; How marketers resolve the problem that Internet provides; How marketers can build effective customer relationships across online and offline activities.
ACCESSION #
4459630

 

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