Customer Experience on the Web

Wyner, Gordon A.
December 2000
Marketing Management;Winter2000, Vol. 9 Issue 4, p6
Compares the difference of customers' experience on the Web and from traditional offline purchase. Challenges faced in Internet marketing; Price difference of online and offline selling; Key elements that are lacking on Web purchasing; How marketers resolve the problem that Internet provides; How marketers can build effective customer relationships across online and offline activities.


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