TITLE

The Importance of Expectations

AUTHOR(S)
Larson, John A.
PUB. DATE
December 2000
SOURCE
Marketing Management;Winter2000, Vol. 9 Issue 4, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the role of expectations in developing strong customer relationships. How expectations of customers are formed; Principle which cause the development of expectations from customers; Implication of expectations on customer loyalty.
ACCESSION #
4459628

 

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