Are you Twittering, getting friends on Facebook, and YouTube?

November 2009
Same-Day Surgery;Nov2009, Vol. 33 Issue 11, p105
Academic Journal
Progressive outpatient surgery programs are using social media to market their programs, educate patients, and recruit patients and staff. • Caveats include potentially negative comments posted online, as well as exposure to malicious software. • Fully educate patients if their procedures will be broadcast. Broadcast the positive and negative aspects of the surgery. • When a procedure is being broadcast, have a response plan in place in the event something goes wrong. INSET: Examples of using social media.


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