Starz: Lights, Camera, Compete

Hill, J. Dee
May 2001
Adweek Southeast Edition;05/07/2001, Vol. 22 Issue 19, p5
Trade Publication
Reports on the advertising account of the Starz Encore Group, a company that delivers cable television and satellite channels. Value of the account; Advertising agency for the account; Problem of the company with viewership decline; Target market of Starz.


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