Modeling Route Choice Behavior in the Presence of Information Using Concepts from Fuzzy Set Theory and Approximate Reasoning

Lotan, Tsippy
February 1994
Transportation Science;Feb94, Vol. 28 Issue 1, p85
Academic Journal
The route choice problem in general, and in the presence of information in particular, is not a very well understood problem in the transportation literature. Most route choice models are based on the random-utility discrete-choice paradigm and assume that users choose the alternative with maximum utility value among the different alternatives. Recently, with the increased interest in the area of Intelligent Vehicle/Highway Systems and specifically Advanced Traveler Information Systems (ATIS), limitations of existing models have become very apparent. ATIS provide drivers with real-time traffic information in order to facilitate better route choice decisions. Under these conditions drivers are required to incorporate verbal, visual and prescriptive information into their own perceptions and consequently make route choices.


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