TITLE

Loaner cars bring big payoffs to dealers

AUTHOR(S)
McDonald, Maureen
PUB. DATE
May 2001
SOURCE
Automotive News;5/7/2001, Vol. 75 Issue 5928, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the impact of loaner cars or free vehicles on the marketing programs of car dealers in the United States. Role of loaner cars in the marketing program; Comments of the dealers on the loaner car program; Disadvantages of loaner fleets.
ACCESSION #
4456278

 

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