Look Younger Now

Schoenberger, Chana R.
September 2009
Forbes Asia;9/21/2009, Vol. 5 Issue 14, p47
The article discusses the success story of dermatologist Yoshinori Shirono's medically based "cosmeceutieal" brand Dr. Ci:Labo in Tokyo, Japan. He started his business 10 years ago by focusing on minor issues and everyday problems related to skin like freckles and wrinkles. Dr. Ci:Labo's market share is tiny, but the company is slowly expanding out of Japan. In the midst of recession, Shirono keeps prices low and saves money by relying mainly on public relations rather than advertising.


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