Ford wants to teach SUV drivers

Cantwell, Julie
May 2001
Automotive News;5/7/2001, Vol. 75 Issue 5928, p8
Trade Publication
Reports the marketing plan of Ford Motor Co. to sponsor a free driving lesson for sport-utility vehicles in the United States. Aim of the company for implementing the program; Factors influencing the decision of Ford for the program sponsorship; Elements of the sport-utility program.


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