TITLE

Ford wants to teach SUV drivers

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2001
SOURCE
Automotive News;5/7/2001, Vol. 75 Issue 5928, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the marketing plan of Ford Motor Co. to sponsor a free driving lesson for sport-utility vehicles in the United States. Aim of the company for implementing the program; Factors influencing the decision of Ford for the program sponsorship; Elements of the sport-utility program.
ACCESSION #
4456264

 

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