Japan Abroad: Suzuki's Saga

Goyal, Malini
September 2009
Forbes Asia;9/21/2009, Vol. 5 Issue 14, p14
The article discusses the success story of Japan's manufacturers in other countries despite recession by taking the case study of Maruti Udyog Ltd. Shinzo Nakanishi, which is back as Maruti's first sole Japanese managing director in India, says that 25 years ago, it was easy to do business in India but difficult to live, but now reverse is true. It is evident that India happens to be the only market in the world where Suzuki has over 50% market share.


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