X-Type drives Jaguar hopes

Lapham, Edward
May 2001
Automotive News;5/7/2001, Vol. 75 Issue 5928, p8
Trade Publication
Reports the market launching of 2002 Jaguar X-Type by Jaguar Cars of North America in the United States. Development of the company marketing program for brand strengthening and dealer profitability improvement; Financial condition of Jaguar; Dealership discount of X-Type; Average sales of Jaguar dealers.


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