TITLE

ABC.com Unveils Integrated Promo

AUTHOR(S)
Mara, Janis
PUB. DATE
May 2001
SOURCE
Adweek Eastern Edition;5/7/2001, Vol. 42 Issue 19, p57
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the integrated promotion advertising campaign of ABC.COM and ABC TV. Goal of the promotion; Sponsorship of the contest in the promotion by MCI.
ACCESSION #
4453968

 

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