Educator Insights: International Marketing Blunders Revisited--Some Lessons for Managers

Dalgic, Tevfik; Heijblom, Ruud
March 1996
Journal of International Marketing;1996, Vol. 4 Issue 1, p81
Academic Journal
International marketing blunders represent avoidable mistakes made by companies in foreign markets. While there exists a well-developed literature of blunders committed abroad by firms from the United States, very few such tales have been reported from other countries. This article is a collection of new cases, compiled from a variety of sources and featuring numerous companies operating in various parts of the world. A framework for analyzing international marketing blunders is offered, along with managerial implications.


Related Articles

  • Educator Insights: International Marketing Blunders by American Firms in Japan--Some Lessons for Management. Knight, Gary A. // Journal of International Marketing;1995, Vol. 3 Issue 4, p107 

    This article investigates separate cases of marketing blunders committed by prominent multinationals in Japan. Examined are General Mills, Avon Cosmetics, Simmons Mattress, Procter and Gamble, General Motors, Ford Motor, and Chrysler. A pattern of fundamental blunders is revealed that is common...

  • Stage of the Product Life Cycle, Business Strategy, and Business Performance. Anderson, Carl R.; Zeithaml, Carl P. // Academy of Management Journal;Mar1984, Vol. 27 Issue 1, p5 

    This study empirically examines differences in strategic variables between stages of the product life cycle (PLC), as well as differences among the determinants of high performance across stages of the PLC. The results support the use of the PLC as a contingency variable during strategy...

  • Pioneer Advantage: Marketing Logic or Marketing Legend? Golder, Peter N.; Tellis, Gerard J. // Journal of Marketing Research (JMR);May93, Vol. 30 Issue 2, p158 

    Several studies have shown that pioneers have long-lived market share advantages and are likely to be market leaden in their product categories. However, that research has potential limitations: the reliance on a few established databases, the exclusion of nonsurvivors, and the use of...

  • When, How, and with What Success? The Joint Effect of Entry Timing and Entry Mode on Survival of Japanese Subsidiaries in China. Papyrina, Veronika // Journal of International Marketing;2007, Vol. 15 Issue 3, p73 

    This study examines the question whether joint ventures or wholly owned subsidiaries are more likely to survive in the context of Japanese subsidiaries in China. The author suggests that the answer to this question depends on the time the subsidiary was established. Specifically, it is argued...

  • Marketing - it's about what you learn. Nelligan, Gerri // Australian & New Zealand Grapegrower & Winemaker;Nov2012, Issue 586, p98 

    The article discusses the strategies for writing a marketing plan. It suggests to find a marketing plan resource, which will provide assistance for learning various aspects of marketing plan, and executing important marketing activities. It highlights that setting goals and tactics of a...

  • THE MORTALITY OF INDEPENDENT GROCERY STORES IN BUFFALO AND PITTSBURGH, 1919-1941. McGarry, Edmund D. // Journal of Marketing;Jul1947, Vol. 12 Issue 1, p14 

    The article discusses small business failures in the retail trade industry, particularly focusing on grocery stores in Pittsburgh, Pennsylvania and Buffalo, New York. The author reports that mortality rates for these small businesses are extremely high, due in part to low market entry cost and...

  • Lowering your breakeven -- part II. Hughes, Harlan // BEEF;Nov2008, Vol. 45 Issue 3, p8 

    The article offers information on the database used by the author in benchmarking a ranch. The author first considers the beef-cow profit center's future including gross income per cow, as well as six, large cost categories. Moreover, the two key production benchmarks in analyzing a beef cowherd...

  • Research on profit claim of Contract delay in performance. Ke hong; Wang jinzhi // Applied Mechanics & Materials;2014, Vol. 687-691, p4781 

    In this paper, the delay in performance of profits claims is classified into two categories, Profits claim of schedule delays caused by contract delay in performance and Profits claim of No-schedule delays under the contract delay in performance. And the paper focuses on the contractor's profit...

  • SHORTENING OF THE PLC--AN EMPIRICAL TEST. Qualls, William; Olshavsky, Richard W.; Michaels, Ronald E. // Journal of Marketing;Fall81, Vol. 45 Issue 4, p76 

    Analysis of changes in the length of the introductory and growth stages of the product life cycle of 37 household appliances over a 50-year period provides the first empirical evidence for the commonly held assumption that the cycle's length is decreasing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics