Analysts promote OTC drugs as defensive medicine

Lee, Karen
May 2001
Employee Benefit News;May2001, Vol. 15 Issue 6, p17
Recommends employers to begin covering over-the-counter (OTC) medication while prescription drug costs are rising. Comments from Ashton Pharmaceuticals President John P. Isakson about the recommendation; Potential savings of OTC medication; Significance of the need for marketing programs to promote OTC medication.


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