Successful Web Site Guidelines

Bohi, Heidi
October 2009
Alaska Business Monthly;Oct2009, Vol. 25 Issue 10, p30
The article presents seven steps to a more effective online presence of Web sites. These steps include the review of business and marketing objectives, determining tracking devices, setting up of tracking devices, setting benchmarks, applying intelligence, measuring results and implementing a plan for reducing gaps. According to the article, these steps will aid in considering interactive technologies and developing relationships with clients.


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