Effective Web Sites

Bohi, Heidi
October 2009
Alaska Business Monthly;Oct2009, Vol. 25 Issue 10, p26
The article focuses on effective Web sites for business growth in Alaska. It highlights the efforts of Continental Auto Group (CAG) to launch a Web site which makes the entire buying process easier for both buyers and suppliers. It also notes the effectiveness of Web sites in promoting tourism in Alaska and attracting visitors online. Furthermore, it cites the idea of a personalized uniform resource locator (PURL) to target potential customers.


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